Twitter traffic according to Hitwise

Hitwise has published over the last days three posts with interesting information on traffic to the Twitter website. They analysed traffic to twitter.com in three countries : UK, USA and Australia.

Let's start with the UK. Twitter.com is the 291st most visited website in the UK. Internet traffic has increased by 974% over one year, see the graph below.



Hitwise does only taken direct traffic to twitter.com into account. If the people accessing their Twitter accounts via mobile phones and third party applications (such as Twitterrific, Twitterfeed and Tweetdeck) were included, the numbers would be even higher.

There are also a few figures on downstream traffic, on what type of links do Twitter users click on :
17.6% of Twitter’s downstream traffic goes to entertainment websites,
10% of goes to News and Media websites,
14.6% goes to social networks,
6.6% to blogs and finally
4.5% to online retailers.

A few days earlier an analysis of Twitter traffic in the USA was also published. According to Hitwise, Twitter.com attracks more visitors than Digg. Twitter is ranked #84 in computers and internet category, one place before Digg, ranked #85.



Traffic to Twitter from Australia has also grown significantly, 517.9% up over one year, as shown on the graph below.