May 3, 2009

Poken on Twitter

A poken is a small physical device capable of exchanging online social networking data with other poken devices. A poken has a USB connector, so you can plug the device into your computer to connect your device to the Poken web database. On the Poken website you can decide which social networking profiles you want to share with your Poken friends. This social network profile can be your Twitter account. If two poken devices are held close to each other, they will exchange contact data of the owners.

Pokens are produced by a Swiss company. The inventors of this device saw it as a digital alternative of exchanging business cards. Pokens were launched in the last trimester of 2008. They became pretty soon a hype in the Netherlands. Only in March 2009 this device got attention on the TechCrunch blog. Pokens were also presented at the SXSW conference, where they became talk of the conference - as Twitter was during the 2007 edition of SXSW.

I have been tracking the buzz on Twitter regarding pokens for a while now. You can find below some graphs showing insight on how the poken hype evolved over the past months. This analysis was performed on data obtained thru Twitter Search. Only Twitter messages from public Twitter users were available for analysis. Since September 2008 I discovered over 31,000 Twitter messages from 7641 different Twitter users.

The first graph shows the number of Twitter messages per day related to poken.


You can compare this graph with the result of Google Trends for Poken - showing the usage of the term in searches. Another reference chart is the number of blogposts found by Blogpulse refering to Poken.



The hype on Twitter started before the hype on blogs (shown on the Blogpulse chart) and the hype in search trends (Google Trends).

Another interesting graph is the cumulative number of Twitter users who posted at least one Twitter message related to poken. This graph shows that the number of users is still increasing.


I tried to link the 7641 different Twitter users to their location, their country - based on the information in the Twitter profiles.

The top 5 countries ranked according to the number of messages :

Netherlands 34% of all messages related to Poken
Germany 16%
Japan 15%
USA 9%
Belgium 4%
The top 5 countries ranked according to the users :
Netherlands 24% of all users posting Twitter messages related to Poken
Germany 16%
USA 14%
Japan 9%
Belgium 5%
A similar distribution can be found in the information for Google Trends for Twitter. Both lists are dominated by The Netherlands. Swiss internet users search often for poken, however Twitter uses from Switzerland are less active, they are only ranked 7.


The hype in the different countries can be observed in the graph showing the number of Twitter messages related to poken. Twitter users in the Netherlands started posting Twitter messages related to poken from December 2008, with a first peak around mid January 2009. Since then the hype around Poken has faded away within the Dutch Twitter user community. Twitter users in Germany picked up the Poken hype around mid March 2009, with a first peak on March 28. The hype is still continuing at a rate of about 100 Twitter messages per day.


A similar pattern can be observed in the graph showing the number of Twitter users having posted messages related to poken. Currently there are more Twitter users in the Netherlands who have posted Poken related Twitter messages, but it the trend continues there will be soon more German Twitter users.


Twitter messages related to poken came from over 70 countries, from all over the world. There came from the Netherlands and Germany (as can be observed in the graphs shown above), from Japan and the United States, but also from countries such as Argentina, South Africa, New Zealand, China and Malaysia. Dedicated Twitter accounts for Pokens have been set up in different countries : Belgium, Germany, Italy, Japan, Slovakia, Spain and South Africa.

27 comments:

Renate Nyborg said...

This is really cool! Could you send me an email with your details? renate [at] doyoupoken [dot] com - would love to link to this on our website. Cheers! Renate from Poken

Tim Lunn said...

PokenAfrica based in South Africa is certainly the source for Poken there.

Charles Manning said...

How many were for Poken University? You need to be careful to get what you're searching for.

As with most things twitter, the hype booms and busts pretty quickly with just a few posts now.

Micheal said...

it's exponential.

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Poken is a new way to collect and exchange digital information in the real world with a simple touch using NFC-based devices and mobile applications.

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interesting analytic it seems the poken hasn't really caught on, at least in the states.

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Pokens are used for social networking, personal identification and as a device for loyalty programs.

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On the Poken website you can decide which social networking profiles you want to share with your Poken friends.

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On the Poken website you can decide which social networking profiles you want to share with your Poken friends.