June 29, 2008

2 million Twitter users

On January 6, 2008 I predicted that Twitter would reach 1 million users before April 1, 2008. The source for the number of Twitter users was (and still is) Twitdir. Twitdir finally reported 1 million Twitter users by the end of April. Twitdir announced that their was a flaw in their algorithm to count Twitter users, so the algorithm was changed. The backlog of Twitter users to be detected was caught up several weeks later. Yesterday evening I noticed that Twitdir reported just below 2 million Twitter users. Today the number reported exceeded 2 million.



The oldest Twitter accounts still active were created on March 21, 2006. It took Twitter over 550 days to get to 500,000 users (around the first half of October 2007). 150 days later (around mid March 2008), there were 1 million Twitter users. 50 days later (beginning of May 2008) there were already 1.5 million Twitter users. Another 50 days later Twitter had over 2 million Twitter users (end of June 2008). All these figures are based on the number of users reported by Twitdir.



The question of course is the reliability of the Twitdir figures. I performed a little test. Both Twitter and Twitdir offer the possibility to execute a location based search, returning both the number of Twitter users for a given location. I looked up the number of Twitter users reported by both sources for several locations.



For the 9 search arguments shown above, the number of Twitter users found by Twitdir is 20% to 30% lower than the number found by Twitter itself. It is likely that the number of Twitter reported by Twitter is also an underestmation of the real number. It is possible that there could be at this moment already over 2.5 million Twitter users. Who is capable of providing more insight on this issue ?

June 27, 2008

Failwhales

With the arrival of Twitter, the English vocabulary has gained several new words, Twitter-speak. The Twitter Glossary at the Twitter Fan Wiki is impressive.

I just discovered a new Twitter related new concept, a failwhale. I noticed that several Twitter users who strongly dislike the whale picture informing them that Twitter is not working as expected, changed their profile picture. Their current profile picture is now a failwahle.


Some clever guys have already set up a Twitter account and a website. And furthermore, at Zazzle you can buy failwhale related objects. If Twitter is down again, Twitter users should consider sending out letters or postcards to their followers, each marked with a failwhale stamp.

June 26, 2008

First State of the Twitosphere in France

On this blog I already published several posts with a detailed analysis of the twitosphere in a specific country. From time to time people ask me to have a closer look at their country, e.g. France.

The first question in such an analysis is the number of Twitter users in France. Twitter locates 4371 Twitter users in France (Twitter users who explicitely mention France in their location), Twitdir reports 3367 Twitter users.

Based on the location info in the Twitter profiles, I was able to find 6229 Twitter users in France, still active users. Persons who have closed their Twitter accounts are not included in this number. Because the number of Twitter users not mentioning a true location in their Twitter profile is estimated at around 50%, the actual number of Twitter users in France will probably exceed 6229. With a population of 64.473 million people (source : Wikipedia), the Twitter user density for France is one Twitter account for every 10350 inhabitants. Other European countries have an higher Twitter density, e.g. in Norway there is a Twitter account for every 1350 inhabitants, in The Netherlands there is a Twitter account for every 2800 inhabitants.

History of the Twitter accounts in France
The graph below shows the history of the Twitter accounts from France. The graph is based on the date of the first message posted on each of the public Twitter accounts. Twitter users who haven't published any messages and Twitter users with a private profile (their messages are only visible for their approved followers) are not included in this graph.


Oldest Twitter accounts from France
twitter.com/jdenoy - Johan Denoyer - first message on 18/07/2006
twitter.com/nicoguyon - nicolas guyon - first message on 19/07/2006
twitter.com/danielito - Daniel Gergès - first message on 12/09/2006
twitter.com/tewfiq - tewfiq - first message on 27/09/2006
twitter.com/hakonlo - Håkon Lorentzen - first message on 26/10/2006
twitter.com/i_randulo - fake-randulo - first message on 27/10/2006
twitter.com/zelig - Rafi Haladjian - first message on 5/11/2006
twitter.com/cnicules - ciprian - first message on 6/11/2006
twitter.com/ghotspot - Guy - first message on 16/11/2006
twitter.com/MathieuCoste - Mathieu - first message on 19/11/2006

Private or public
769 Twitter acounts from France or 12% have chosen to keep their updates only available to their friends.

Number of following
A Twitter user can choose to follow one or more other Twitter accounts, called "following". 997 Twitter accounts from France or 16% do not follow other Twitter users. An average Twitter account from France follows 29 Twitter accounts.


Top 10 following
twitter.com/arnaudrobail - rnud Robil - 7.379 following
twitter.com/jeanlucr - Jean-Luc Raymond - 6.313 following
twitter.com/stellafrederic - stellafrederic - 6.260 following
twitter.com/wallpapers - Wallpapers Zone - 5.255 following
twitter.com/neo_igs_police - neo_igs_police - 3.573 following
twitter.com/MMartin - Martin Menu - 1.842 following
twitter.com/HenryMichel - HenryMichel - 1.560 following
twitter.com/LucMandret - Luc Mandret - 1.387 following
twitter.com/valerefagot - valerefagot - 1.213 following
twitter.com/betapolitique - betapolitique.fr - 1.131 following

Number of followers
A follower is someone who has indicated another Twitter account as following and receives all updates of that other Twitter account. 279 Twitter users from France or 4% have no Twitter followers at all, meaning that no one else on Twitter has indicated this account as following. The messages published by these Twitter users are only read by themselves (and by search engines). An average Twitter user from France has 32 followers.


Top 10 followers
twitter.com/arnaudrobail - rnud Robil - 2.204 followers
twitter.com/jeanlucr - Jean-Luc Raymond - 2.134 followers
twitter.com/pressecitron - Eric - 1.688 followers
twitter.com/MMartin - Martin Menu - 1.319 followers
twitter.com/FredCavazza - Frédéric CAVAZZA - 1.293 followers
twitter.com/fubiz - Romain Colin - 1.061 followers
twitter.com/MonsieurDream - Monsieur Dream - 1.035 followers
twitter.com/rodrigo1971 - Rodrigo SEPULVEDA - 1.034 followers
twitter.com/fuelmyblog - Kevin Dixie - 909 followers
twitter.com/guim - GuiM - 887 followers

Updates
An update is the term refering to Twitter messages published by a Twitter users. These are also called tweets. The average number of updates for a Twitter users from France is 239. 296 Twitter users (or 5%) are still waiting for their first message to be published. Below you can find two top 10 lists, one with Twitter users where messages are published in an automated way, the second one with "real" Twitter users.


Top 10 updates from "real" Twitter users
twitter.com/Ravana - Ravana - 12.603 updates
twitter.com/strangeblackh - strangeblackhole - 12.163 updates
twitter.com/Bechamel - Jibé - 11.923 updates
twitter.com/Charles_Liebert - Charles Liebert - 9.901 updates
twitter.com/princesszeni - ? zeni - 8.568 updates
twitter.com/dimic - Dimic - 7.747 updates
twitter.com/SimonRobic - Simon Robic - 7.649 updates
twitter.com/jegoun - jegoun - 7.165 updates
twitter.com/seestribe - Jonathan Bonzy - 7.009 updates
twitter.com/stagueve - stagueve - 6.965 updates

Top 10 updates from non human Twitter accounts
twitter.com/lejddfr - lejddfr - 101.639 updates
twitter.com/lci - La Chaine Info - 25.305 updates
twitter.com/fonzz - fonZz - 23.069 updates
twitter.com/xanapa - xanapa - 15.698 updates
twitter.com/FRANCE24 - france24 - 11.831 updates
twitter.com/eddymitchum - Eddy Mitchum - 11.033 updates
twitter.com/funkastik - funkastik - 8.242 updates
twitter.com/pomemail - pomemail - 7.833 updates
twitter.com/le_figaro - le_figaro - 6.755 updates
twitter.com/LeMondeWorld - Le Monde - World - 6.421 updates

Tweet frequency
The tweet frequency is het average number of Twitter messages published on a unit of time, calculcated from the first message published. Twitter accounts created in the last 30 days and Twitter accounts without a Twitter message in the last 30 days were not taken into account.


Top 10 tweet frequency real Twitter users
twitter.com/strangeblackh - strangeblackhole - 52,20 tweets/day
twitter.com/Ravana - Ravana - 30,59 tweets/day
twitter.com/dimic - Dimic - 26,00 tweets/day
twitter.com/rade - radeville - 23,73 tweets/day
twitter.com/waden - Thomas Guillot - 23,55 tweets/day
twitter.com/madd0 - Mauricio DIAZ ORLICH - 22,61 tweets/day
twitter.com/marcvasseur - marcvasseur - 22,07 tweets/day
twitter.com/cpafo - Christopher Rousseau - 20,26 tweets/day
twitter.com/geoffreydorne - Geoffrey Dorne - 18,55 tweets/day
twitter.com/UlrichFR - Ulrich - 18,41 tweets/day

Top 10 tweet frequency non human Twitter accounts
twitter.com/xanapa - xanapa - 71,03 tweets/day
twitter.com/pomemail - pomemail - 49,26 tweets/day
twitter.com/eddymitchum - Eddy Mitchum - 30,14 tweets/day
twitter.com/le_figaro - le_figaro - 21,86 tweets/day
twitter.com/LePoint - LePoint.fr - 19,19 tweets/day
twitter.com/LeMondeWorld - Le Monde - World - 16,51 tweets/day
twitter.com/lesechos - Les Echos - 16,41 tweets/day
twitter.com/GeekMusik - GeekMusik - 15,52 tweets/day
twitter.com/EMSC - EMSC - 13,41 tweets/day
twitter.com/rcstrasbourg - rcstrasbourg - 12,95 tweets/day

Degree of activity
30% of all Twitter users from France have publised at least one message in the last 7 days.
36% of all Twitter users from France have not published a message for more than a month.
17% of all Twitter users from France have published at least message on in the period between 7 and 31 days (older than a week, but in the last month).

12% of all Twitter users from France is private, so no information on their degree activity is available.
On 5% of the Twitter accounts from France not a single message has been published.

Conclusion
The graphs show that there is an active Twitter community in France. It is still growing day by day. The penetration of Twitter in France is however lower than in other European countries. This can be caused by the fact that the Twitter web interface is only available in French (and in Japanese ...). Knowledge of English is not widespread within the French population and people from France tend to stick to their language.

Compared to other countries already analyzed, I was not able to detect many "non human" Twitter accounts, Twitter accounts on which the messages are automatically generated. Examples for such "non human" Twitter accounts are Twitter accounts for news services.

If the Twitter web site would be available in other languages, Twitter would be a greater success, especially in European countries such as France.

June 23, 2008

Tweetburner - clickthrough rates

Tweetburner lets you track what happens with the links you share on Twitter. Links can be recognized as "twurl.nl". Tweetburner is an initiative of two entrepreneurs from The Netherlands.


One of the nice features of Tweetburner is that it generates a lot of statistics. Most of these statistics are even public available to everyone interested. As of this writing, Tweetburner has generated 274418 Twurls (shortened URLs), which have alltogether been clicked 2192254 times. This means that on average each shortened URL has been clicked about 8 times.

I had a closer look at 60 Tweetburner users from The Netherlands, the home country of Tweetburner. The full details of these users can be found in the list below. This list contains probably the most active Tweetburner users from The Netherlands combined with several less active users.

The global average clickthrough rate for Tweetburner shortened URLs is about 8 times. The average clickthrough rate for the observerd Dutch Twitter users varied from 4 (@iPieter) to 54 (@erwblo). The clickthrough rates have to be linked to the number of followers for each of the observed Twitter accounts. If a Twitter user has only a limited number of followers, the number of clicks will be probably low. If on the other hand a Twitter user has very high number of followers, the number of clicks will be (very) low. The ratio of average clicks per number of followers varies for the 60 observed Dutch Tweetburner users from 2% (@pixites - 803 followers) to 91% (@tuecursor - 7 followers).


As the graph illustrates, there seems to be a power relationship between the average number of clicks per follower and the number of followers. Twitter users with a very limited number of followers have very high clickthrough rates. Almost all their followers click on the links in their Twitter messages. Twitter users with a high to very high number of followers have a low clickthrough rate (less then 5%).

This is an analysis of 60 Tweetburners users from the Netherlands. These 60 users have only generated less then 2% of all shortened URLs. It remains to be seen if these conclusions can be extrapolated to all Tweetburner users and even further to all Twitter users using URL shortening services (e.g. tinyurl).

This is the full list of the analyzed 60 Tweetburners users from the Netherlands.

June 11, 2008

TwitArcs

TwitArcs is a new tool to visualize content from Twitter. TwitArcs takes the latest 100 tweets for a twitter ID or term of interest and creates a list representation that has arcs connecting messages sent to the same users or that use the same primary term.

Have a look at the snapshot below, or try it yourself (here).

May 29, 2008

3rd State of the Twitosphere in Belgium

The combination of living in Belgium and being interested in Twitter inspired me in the past to analyze the twitosphere in Belgium. The first analysis of the twitosphere on country level - for Belgium - was published on this blog on April 17 last year (this post). Several months later - on August 16 last year - I published an update.

This is my third attempt to analyze the community of Twitter users in Belgium. I particulary interested in the evolution of Twitter usage. Was the hype over or is the Twitter community still increasing ? The first question in such an analysis is the number of Twitter users in Belgium. Twitter locates 1491 Twitter users in Belgium, Twitdir reports 1252 Twitter users, Terraminds (when it was still available) reported 920.

Based on the location-info in the Twitter profiles, I was able to find 2118 Twitter users in Belgium, still active users. Persons who have closed their Twitter accounts are not included in this number. Because the number of Twitter users not mentioning a true location in their Twitter profile is estimated at around 50%, the actual number of Twitter users in Belgium will probably exceed 2118. With a population of 10.5 million people (source : Wikipedia), the Twitter user density for Belgium is one Twitter account for every 5000 inhabitants.

History of the Twitter accounts in Belgium
The graph below shows the history of the Belgian Twitter accounts. The graph is based on the date of the first message posted on each of the public Belgian Twitter accounts. Twitter users who haven't published any messages and Twitter users with a private profile (their messages are only visible for their approved followers) are not included in this graph.



Oldest Twitter accounts from Belgium

  1. http://twitter.com/marcio - marcio - first message on 26/07/2006
  2. http://twitter.com/zingo - Martin - first message on 22/08/2006
  3. http://twitter.com/BuzzWorkers - Ben Borges - first message on 21/09/2006
  4. http://twitter.com/onepointzero - Colin O'Brien - first message on 22/09/2006
  5. http://twitter.com/lode - Lode - first message on 26/09/2006
  6. http://twitter.com/jacobeus - Nicolas Jacobeus - first message on 28/09/2006
  7. http://twitter.com/roald - Roald - first message on 28/09/2006
  8. http://twitter.com/vpieters - Veerle Pieters - first message on 17/11/2006
  9. http://twitter.com/malchick - Malchick - first message on 18/11/2006
  10. http://twitter.com/nijst - Stijn F. - first message on 18/11/2006


Private or public
243 Twitter acounts from Belgium or 12% have chosen to keep their updates only available to their friends.

Number of following
A Twitter user can choose to follow one or more other Twitter accounts, called "following". 294 Twitter accounts from Belgium or 14% do not follow other Twitter users. An average Twitter account from Belgium follows 25 Twitter accounts.



Top 10 following
  1. http://twitter.com/robinwauters - Robin Wauters - 1.184 following
  2. http://twitter.com/sidelinemag - Side-Line Magazine - 823 following
  3. http://twitter.com/fotograaf - www.bart.la - 743 following
  4. http://twitter.com/thesisters - Anna & Betty - 484 following
  5. http://twitter.com/quinze - Denis Balencourt - 438 following
  6. http://twitter.com/asimov - Bruno Durdu - 408 following
  7. http://twitter.com/bartvanbelle - Bart Van Belle - 379 following
  8. http://twitter.com/bwards - bwards LIVE! - 350 following
  9. http://twitter.com/nilsgeylen - Nils Geylen - 351 following
  10. http://twitter.com/scharre - Johan Schaerlaeckens - 315 following


Number of followers
A follower is someone who has indicated another Twitter account as following and receives all updates of that other Twitter account. 136 Twitter users from Belgium or 6% have no Twitter followers at all, meaning that no one else on Twitter has indicated this account as following. The messages published by these Twitter users are only read by themselves (and by search engines). An average Twitter user from Belgium has 31 followers.



Top 10 followers
  1. http://twitter.com/vpieters - Veerle Pieters - 2.616 followers
  2. http://twitter.com/robinwauters - Robin Wauters - 1.193 followers
  3. http://twitter.com/netlash - Bart - 775 followers
  4. http://twitter.com/aguerra - Andrea Guerra - 528 followers
  5. http://twitter.com/crossthebreeze - Kris Hoet - 494 followers
  6. http://twitter.com/tijs - Tijs - 462 followers
  7. http://twitter.com/bnox - Clo Willaerts - 435 followers
  8. http://twitter.com/Pietel - Pietel - 433 followers
  9. http://twitter.com/mschenk - Maarten Schenk - 379 followers
  10. http://twitter.com/emich - Michael Uyttersprot - 373 followers


Updates
An update is the term refering to Twitter messages published by a Twitter users. These are also called tweets. The average number of updates for a Twitter users from Belgium is 373. 108 Twitter users (or 5%) are still waiting for their first message to be published. Below you can find two top 10 lists, one with Twitter users where messages are published in an automated way, the second one with "real" Twitter users.



Top 10 updates from non human Twitter accounts
  1. http://twitter.com/dsonline - De Standaard Online - 87.331 updates
  2. http://twitter.com/ClopMonitor - ClopMonitor - 48.300 updates
  3. http://twitter.com/rtlinfo - RTL Info - 41.563 updates
  4. http://twitter.com/radioo - radioo - 37.773 updates
  5. http://twitter.com/lesoir - Le Soir - 18.295 updates
  6. http://twitter.com/tijd - De Tijd - 12.311 updates
  7. http://twitter.com/lecho - L'Echo - 11.527 updates
  8. http://twitter.com/belgium_nl - belgium_nl - 10.686 updates
  9. http://twitter.com/radioo_donna - radioo_donna - 10.657 updates
  10. http://twitter.com/vrtnieuwsnet - De Redactie - 8.157 updates


Top 10 updates from "real" Twitter users
  1. http://twitter.com/emich - Michael Uyttersprot - 7.747 updates
  2. http://twitter.com/atog - Koen Van der Auwera - 7.614 updates
  3. http://twitter.com/Kmeron - FrF_Kmeron - 6.159 updates
  4. http://twitter.com/netlash - Bart - 6.058 updates
  5. http://twitter.com/Inferis - Inferis - 6.036 updates
  6. http://twitter.com/nilsgeylen - Nils Geylen - 4.637 updates
  7. http://twitter.com/studio_stefke - Stefan Van De Velde - 4.567 updates
  8. http://twitter.com/robinwauters - Robin Wauters - 4.536 updates
  9. http://twitter.com/Mateusz - Mateusz - 4.313 updates
  10. http://twitter.com/imkedielen - Imke Dielen - 3.724 updates


Tweet frequency
The tweet frequency is het average number of Twitter messages published on a unit of time, calculcated from the first message published. Twitter accounts created in the last 30 days were not taken into account.



Top 10 tweet frequency non human Twitter accounts
  1. http://twitter.com/radioo - radioo - 275,18 tweets/day
  2. http://twitter.com/radioo_donna - radioo_donna - 270,26 tweets/day
  3. http://twitter.com/belgium_nl - belgium_nl - 222,40 tweets/day
  4. http://twitter.com/dsonline - De Standaard Online - 212,68 tweets/day
  5. http://twitter.com/ClopMonitor - ClopMonitor - 175,64 tweets/day
  6. http://twitter.com/fmbrussel - FM Brussel Live! - 152,83 tweets/day
  7. http://twitter.com/rtlinfo - RTL Info - 119,70 tweets/day
  8. http://twitter.com/radioo_radio1 - radioo_radio1 - 111,43 tweets/day
  9. http://twitter.com/belgium_fr - belgium_fr - 101,25 tweets/day
  10. http://twitter.com/lesoir - Le Soir - 56,45 tweets/day


Top 10 tweet frequency real Twitter users
  1. http://twitter.com/Kmeron - FrF_Kmeron - 22,08 tweets/day
  2. http://twitter.com/Tjakkahhh - Tjakkahhh - 21,12 tweets/day
  3. http://twitter.com/emich - MichaÃ"l Uyttersprot - 17,66 tweets/day
  4. http://twitter.com/atog - Koen Van der Auwera - 17,47 tweets/day
  5. http://twitter.com/rrradiogirrrl - Sigrid - 15,92 tweets/day
  6. http://twitter.com/vaantje - Thomas - 15,89 tweets/day
  7. http://twitter.com/WimProot - WimProot - 13,79 tweets/day
  8. http://twitter.com/netlash - Bart - 13,25 tweets/day
  9. http://twitter.com/vrxj81 - Johan Vrolix - 12,00 tweets/day
  10. http://twitter.com/studio_stefke - Stefan Van De Velde - 11,64 tweets/day


Degree of activity
36% of all Twitter users from Belgium have publised at least one message in the last 7 days.
31% of all Twitter users from Belgium have not published a message for more than a month.
17% of all Twitter users from Belgium have published at least message on in the period between 7 and 31 days (older than a week, but in the last month).

12% of all Twitter users from Belgium is private, so no information on their degree activity is available.
On 5% of the Belgian Twitter accounts not a single message has been published.

Conclusion
The graphs show that there is a group of heavy Twitter users in Belgium. There users produce many tweets, they follow lots of other users, they are being followed by lots of other users. On the other hand there is a large portion of Twitter accounts that can be considered as probable inactif : not a single message or a very small number of messages, no or only a few followers, no or only a few following, a lot of time since the last tweet. Between these two extremes there is large group of the remaining Twitter users.

I was a little bit surprized to notice that the growth of the Twitter user in Belgium has not stopped yet, it even looks that the growth rate is even increasing. This surprized me because of the group of A-list bloggers in Belgium (who were the first to find their way to Twitter) already started using Twitter a long time ago. Twitter is attracting new users who probably do not have a blog. The growth of Twitter amongst Belgians clearly shows that the Twitter platform fulfills a need.

May 19, 2008

Compete on Twitter Traffic Explosion

Compete has released on its blog some figures concerning Twitter usage in the US. Currently Twitter is attracting 1.2 million people per month. This figure is remarkable, because Twitter has currenlty a little bit over 1.6 million users with a public profile (as reported by Twitdir).

One of the main conclusions of Compete is that Twitter is a weekday event. On any typical weekday, Twitter is receiving more than twice the attention as a weekend day. Still according to Compete, a Twitter user is young, male and addicted to Twitter.

For more info take a look at the post at Compete.

May 15, 2008

1.5 million Twitter users

On this blog, I have been tracking the number of Twitter users reported by Twitdir. On April 28, I announced that Twitter passed the 1 million mark.

According to Twitdir, Twitter has currently over 1.5 million users. Over a period of a little bit more than two weeks Twitdir was capable of detecting 0.5 million users. This sudden increase in the number reported by Twitdir is probably due to a change in its algorithm, as announced on the Twitdir blog.



Who wants to make a guess when Twitter will reach the 2 million mark ?

May 13, 2008

Individual Twitter user statistics

If you are looking for statistics for an individual Twitter user, there are different possibilities.

Tweetstats
Damon Cortesi released in december 2007 a script to calculate statistics for individual Twitter users. If you were interested in your personal stats (or someone else his stats), you had to install the script yourself and run it. After a while Damon Cortesi releaed a webified version at Tweetstats.com. The colorfull stats display for a given user the number of tweets per month, per day of the week and per time of the day.


Tweetstats statistics for @marketingfacts

Xefer Twitter Statistics
Xefer is another site offering similar statistics. The Xefer Twitter Statistics are generated using Yahoo Pipes and the Google Chart API. This site offers a two dimensional visualisation of the tweets of a specified Twitter user by time of day and day of week. Graphs showing the tweets by month, by day of week and by hour are also presented.


Xefer Twitter Statistics statistics for @marketingfacts

Twitstat
Twitstat is a site launched in august 2007, see also this previous post on this blog. Twitstats collects the tweets of the Twitter users following @twitstat on Twitter.


Twitstats statistics for @marketingfacts

Statistics for twitter users
Statistics for twitter users is a project from Belighted, a Belgian company. In order to get statistics for your own Twitter profile, you have to follow @statistics on Twitter. It looks like this project is still in a very early stage. Only three Twitter users are currently monitored.



Tweeterboard
Tweeterboard takes another approach. Tweeterboard is a way of looking at who is influential on Twitter based on their conversations with other Twitter users. Tweeterboard is aware of about 3700 active Twitter users with public updates, each following Twitter user @tweeterboard. Reputation points are the way influence is measured in Tweeterboard. They are calculated using an undisclosed algorithm. Reputation points are based on the conversations of a Twitter over the last 28 days, which means scores can jump around a lot.


Tweeterboard statistics for @marketingfacts


If you know of other sites offering individual Twitter user statistics, please share this by leaving behind a reaction below.

April 30, 2008

Twitter : niche or mainstream ?

Hitwise has published a post on their blog about the US internet visits to twitter.com. The good news is that traffic is increasing. Year on year, Internet visits to Twitter.com are up 8 fold. In the past three months, visits have more than doubled and traffic continues to climb, up 60% in the past month. These figures look impressive, but still according to Hitwise, Twitter is ranked #439 among Social Networks and Forums last week and #4309 among All Categories of websites.



Twitter is especially very successful because of the openness of the APIs. Rumours are that there is more traffic to the APIs than traffic to the twitter.com website. This kind of traffic is probably never measured by companies such as Hitwise, Alexa, Compete or Quantcast (see this previous post for several traffic graphs for Twitter).

Heather Hopkins from Hitwise finishes her post with Whilst Twitter continues to be a niche website, it also continues to enjoy strong growth. At the same time Richard MacManus of ReadWriteWeb writes in a post titled Early Stats Show Twitter Taking Off in Japan : The signs are that Japanese Twitter usage is set to explode in popularity. .... Could Japan be the first country where Twitter usage becomes mainstream, rather than just being popular among geeks - as it is in the US and english speaking countries? Judging by these early stats, that's a good bet!

Is Twitter still a niche or is it becoming mainstream ? We'll have to wait a little bit to figure this out.