August 15, 2007

First state of the Twitosphere in Brazil

I published already several blogposts on this blog with an analysis of the Twitosphere is several European countries (see the sidebar). The next country analyzed is not in Europe this time, but in South America : Brazil.

Using the same approach as for the previous countries, I managed to find 421 active Twitter accounts from Brazil. A Twitter account was considered to be held by someone from Brazil if the location explicitely refers to Brazil or if the Twitter user was located in Brazil according to one of the Twitter mapping mashups. The actual number of Brazilian Twitter users is probably higher as only 50% of the Twitter users specify their location in their profile (see this previous post).

For a population of 190 million people (according to Wikipedia), Brazil has 421 Twitter accounts, which means that there is a Brazilian Twitter account for every 451,000 inhabitants. Currently for Iceland and the Netherlands there is one Twitter account for roughly 10,000 inhabitants.

History of the Brazilian Twitter accounts
This graph below shows the history of the Brazilian Twitter accounts. The graph is based on the date of the first message posted on each of the public Brazilian Twitter accounts.

Oldest Twitter accounts from Brazil - CrisDias - first message on 13/07/2006 - Vitor Leite - first message on 20/07/2006 - Luciano E. Guerche - first message on 21/07/2006 - Eduardo Nasi - first message on 26/07/2006 - Flavia Durante - first message on 26/07/2006

Public of Private
Only 36 Twitter acounts from Brazil or 8.6% have chosen to keep their updates only available to their friends. In the analyzed European countries this percentage varied from 3.5% (Italy) to 22% (Belgium).

Number of following
A Twitter user can choose to follow one or more other Twitter accounts, called "following". 10% of the Brazilian Twitter accounts do not follow other Twitter users. An average Twitter account from Brazil follows 12,0 Twitter accounts. In the analyzed European countries this average varied from 9,6 (Belgium) to 32 (Italy).

Top 5 - Kleverson Neves - 206 following - Chris D - 146 following - Luma - 146 following - Henrique Antoun - 126 following - Tiago Doria - 116 following

Number of followers
A follower is someone who has indicated another Twitter account as following and receives all updates of that other Twitter account. 6% of the accounts have no Twitter followers at all, meaning that no one else on Twitter has indicated this account as following. An average Twitter account from Brazil has 12.0 followers. This average is in line with the averages observed for the European countries : between 10.5 (Belgium) to 26 (Italy).

Top 5 - Chris D - 146 followers - Tiago Doria - 116 followers - Amanda Maykot - 73 followers - Bee Kerouac - 73 followers - Fabio Seixas - 52 followers

Only 3% of the accounts from Brazil are still waiting for their first update to be published. Currently an average Twitter account from Brazil has 57 updates, which is lower than the averages observed for the European countries from 72 (Belgium) to 106 (Italy and Spain). The lower average for Brazil can be explained by the fact that there is only one Twitter account with automatically generated Twitter messages. This kind of Twitter messages are often generated by news services. Please keep in mind that these averages are only snapshots, as lots of new Twitter messages (or Tweets) are published every day.

Top 5 - Jornal de Debates - 1955 updates - Henrique Antoun - 691 updates - Fernando Lins - 658 updates - Joao Paulo - 516 updates - ~*Julie*~ - 492 updates

Degree of activity
35% of all Twitter accounts from Brazil with a public feed did not post an update in the last 20 days. They can perhaps be considered as inactive accounts.

52% of all Twitter accounts from Brazil with a public feed did post at least one message in the last 7 days, indicating that these accounts are still alive. This percentage (52%) is significantly higher than the percentages of active users observed for the European countries.

This state of the Brazilian Twitosphere is only a snapshot, meaning that the figures mentioned in this post have already changed because the Twitosphere is a very dynamic environment with several new accounts being created every day, new connections being made between accounts (following/followers) and of course new messages being written every hour of the day.

Users from Brazil were among the first to start using Twitter (from July 2006). There was a sharp increase in the number of Twitter users in Brazil from mid April 2007, about at the same time as for the analyzed European countries. The main difference is that the growth continues for Brazil, whereas the growth slowed down for the European countries. The creation of new Twitter accounts in Brazil seems even to accelerate from the beginning of August 2007.

The current Twitter community in Brazil is increasing day by day, the percentage of active Twitter accounts is higher than in the analyzed European countries. The future for Twitter in Brazil looks bright.


Alexandre Maron said...
This comment has been removed by the author.
Anonymous said...

Interesting statistics from Latin America. In the case of Argentina, twitter users have organised their own social network around a blog named The child of journalists Darío Gallo and Pablo Mancini, they have gathered 404 twitter users from Argentina probably living around the world in Argentina has a population of almos 39 million people.

I´m Chilean, but I dont have statistics for my country, but surely there´s a similar number of users since Chile has a higher number of early adopters.
My country has the highest Internet penetration of Latin America, with about 40% of their population online, total population is 15 million. Personally I've been tweeting since October, 2006.

Anonymous said...


Interesting facts, I didn't know that Brazilians were amongst the first to jump onto Twitter.

Thanks for the informative read. I also think that you will be able to get better stats from today now that Twitter has released their people search facility.

Looking forward to more stats.

Anonymous said...

I believe your data is quite wrong. I myself have read more than 500 twitters from Brazil. And I know it is a matter of poor user registration. But I wouldn't believe in so few brazilian twitters. @crisdias (the oldest) for example have almost 1k followers. Since he writes in portuguese it's hard to believe almost all of them are not brazilian. But, it's a great line of analisys. :)

Bruno Peeters said...

Hi Leo,

My data was correct at the time I did the analysis. Currently there are over 2000 Twitter users from Brazil.

Anonymous said...

You're right!!! I am sorry not to have read the date!!!
Tks , bye

carlutti said...

Hi, does anyone knows how many Brazilians have joined Twitter up to now? tks

TriploCulturado said...

do you guys have the latest as of 2008?

Dystopia2009 said...

It's pretty subjective but I have found a large number of Brazilian Twitter users. The majority of Twitter users that I follow are USA, UK, Brazilian and German.

Unknown said...

Google risk, social media, Orkut, has found little success in the U.S., but in Brazil, the site was the recipient of 36 million unique visitors in August, according to comScore. Facebook is also taking off in Brazil. In the time just a year, Facebook has experienced a 479% growth in membership, jumping from 1 to 9.5 million members in free dating online. It is a phenomenon that is being planted deep roots. "My sister is 10. My grandmother is 82," says Simas, MTV Brazil. "And they both have Twitter.

ベネトリン said...

What an idea,
Great tips, I would like to join your blog anyway,