November 22, 2007

Twitter for business

Twitter is at the same time a communication channel and a social network.

After using Twitter several months now and watching the discussion on Twitter in the blogosphere, on forums, within Linkedin Questions and Answers, I would like to present my 2 cents how the two purposes of Twitter can be used in a business context.

Distinction has to be made between the usage of Twitter by a company and the usage of Twitter by a professional, an individual in a professional context.

Opportunities for companies to consider Twitter

  • publish links to interesting information published by the company: e.g. company info, but also news feeds, weather feeds
  • use Twitter as a backchannel to collect feedback e.g. on products and services of the company or on presentations during an event
  • promote services or products
  • announce deals & opportunities
  • improve ranking of company websites in search results of search engines

Opportunities for indivuals working for companies to consider Twitter
  • publish links to information you've published elsewhere, e.g. on your blog
  • expand your network
  • listen to what other professionals in your domain are twittering
  • increase your market value by showing your knowledge, experience, vision, ... on specific work-related subjects
  • improve your ranking in search results of search engines

6 comments:

philip said...
This comment has been removed by the author.
Philip Wilkinson said...

How would you consider it useful for search engines though - as links get wrapped up by tinyurl.com

Also - could companies use twitter internally for just business to business?

http://pascal.vanhecke.info said...

Use the "track" feature on a brand name just like people already do blogmonitoring/buzztracking via Technorati and other blog search engines?

zang said...

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Serina said...

This will not succeed in fact, that's what I suppose.

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