April 10, 2008

Twitter Traffic and Twitter Buzz

As the number of Twitter accounts seems to increase steadily - it is very likely that Twitter currently has over 1 million users - I had a look at various sources that could give an indication whether the traffic to Twitter's website is going up (or down) and whether the buzz in the blogosphere is going up (or down).

Is Twitter traffic going up ?

Alexa : worldwide traffic measured by the Alexa toolbar installed by users (only for Internet Explorer)

Compete : estimated site traffic based on the daily browsing activity of over 2,000,000 U.S. Internet users.

Quantcast : US traffic statistics obtained by panel estimates and direct measurements

Is Twitter buzz going up ?

Google Trends : search terms and news volume

BlogPulse : a blog search engine that also analyzes and reports on daily activity in the blogosphere

Technorati : a blog search engine currently tracking 112.8 million blogs

Icerocket : another blog search engine

Trendpedia : another blog trend tracker

Although the presented graphs differ in the definition of the metrics and have different timescales, I have the impression that the trends are going up. The future looks bright for Twitter. The question remains what Twitter's business model will be. As the increased traffic will undoubtly cause additional investments by Twitter Inc., it is completely unclear for Twitter users where Twitter Inc. gets its income.


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